Advertiser FAQ

How do I book an Ad Campaign?

• Sign up right now!
• Once you have signed up and activated your account, log in!
• Click on the “Buy Ad” link, fill in the necessary details, upload your artwork, and wait for our reply.
• Once we have suggested a package with full details of which Blogs suit your campaign the best, you can approve it, or reject it.
• After you have approved the campaign, you may proceed to make payment.
• As soon as payment has been received, your ad will be launched on the scheduled date.
• Alternatively, you may contact our marketing department directly at (+65) 6297 5992.

What kind of “Audience Targeting” do you offer?

• We offer various levels of “Audience Targeting” These include, Gender (Male/Female/Both), Age Group, and Blog Categories.
• Additional targeting can be arranged by contacting our marketing department at (+65) 6297 5992.

How do you charge ?

• We charge per unique visit. When we suggest a package, the cost per unique visit will be highlighted. We will work within your budget given to achieve the maximum and most effective coverage possible.
• A unique visitor is defined as a unique user who accesses a Web site within a specific time period.

How long does it take for you to suggest a package?

• It should take our marketing department no more than 48 hours to suggest a package.
• In most instances, it will be less.
• If we have not replied to your request within 48 hours or you require a quicker response, do contact us directly at (+65) 6297 5992.

How much time do I have, to confirm a package, before it is withdrawn?

• Typically, we hope to receive a reply as to whether you find the package suitable/unsuitable for your needs within 72 hours. We reserve the right to withdraw a package anytime before it is approved by you.
• If you should require more time, or clarification, do contact us directly at (+65) 6297 5992.

How do I monitor my campaign’s performance?

• Built into our advertiser CMS is a sophisticated reporting framework that measures REAL TIME data regarding a campaign’s performance.
• Some of the information include Total Unique Ad Views, Page Impressions, No of Clicks, Click through ratio, Cost per Click, etc.
• There is also a detailed account of how each specific blog running your ad is contributing to your performance.

Over what time frame do your campaigns run?

• Campaigns are run on a weekly process (7 days).
• They start every Sunday (0001H) and end on the following Saturday (2359H)

Can I run a campaign mid week?

• We understand in some instances there may be a need to run a campaign immediately.
• We will do our best to accommodate these special instances, and you should contact us directly at (+65) 297 5992. to have it arranged.

How do I make payment?

• Currently, our payment system is offline.
• We accept cash, cheque and banker’s order.
• Details of how to pay are included in your invoice which will be sent to you once you have approved a package.

What if my campaign performs worse than expected?

• Since all monitoring of campaign performances are REAL TIME, we will monitor your Unique Ad Views throughout your campaign.
• If your Unique Ad Views are lower than expected we will suggest additional blogs to make up the numbers.
• If, at the end of the campaign, your numbers are 10 percent below our promised Unique Ad views, we will refund you the difference in cost.
• If your ad performs better, well, it’s on us! Ain’t life grand!?