Somersby new Pear Cider is new in town! Hoping to be as famous, or infamous as its predecessor, Somersby's Apple Cider. The campaigns main objective is to create brand and product awareness that appeals to people of all ages in a fun way.
We came up with an alter ego for Somersby's Pear Cider, Wanted Peary. Using this we created an island-wide search on all social media platforms to get Cider fans in Singapore to find Wanted Peary, through instagram contest & video seeding. This campaign also utilized sponsored posts, display banners, social share and social seeding.
The campaign was a success garnering over 50,000 video views in 1 month and more than 100 contest entries.