Brands Chicken of Essence (Father's day)

The Objective

Brands Chicken of Essence has always been a family brand and an old tradition to Singaporean families. And on this very father's day, brands would like to show recognition to the unsung heroes of every family.

The Big Idea

We created a video to achieve this. We set out to interview these unsung heroes, featuring the unseen hardwork of these great men and seeding them out to all fellow Singaporeans. Alpha seeding used to seed the video to their followers.

The Result

The video was a big hit ganering 22,000 video views in 2 week.