The objective is to introduce new korean flavoured products by KFC, by leveraging onot the Korean Fever in Singapore.
The big idea is to run a photo contest on social media platform, and winners will stand a chance to go for a photoshoot with top Singaporean bloggers like QiuQiu. The photo contest aimed to drive interaction with fans to talk about the new Korean selections at KFC. Influencers from Nuffnang and ChurpChurp were engaged via Alpha Seeding and Sponsored Posts to seed the contest.
Based on a 4 week campaign, the campaign was a success and we managed to reach more than 2million readers/followers. On top of that, the campaign managed to generate close to $50,000 in PR value.